What store held the first Thanksgiving Day parade?

It's hard to think of a better way to show how grateful you are than to watch a bunch of giant balloons on TV as your Uncle Jerry sips on a Bloody Mary and steps outside every 30 seconds to smoke a cigarette.

For about a century, the Thanksgiving Day parade has been a staple of American life, but the Pilgrims didn't come up with this one — no, we have capitalism to thank. It was a store that first introduced this holiday tradition.

But which store brought this very important event into our lives?

Click START to answer.