Question
What is the name of StarKist's tuna mascot?
By:Nerdy Trivia
Last updated: May 6, 2026
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A fish's only two goals in life are to reproduce and not get eaten. That is, unless you're StarKist's mascot. Then, you'd be showing up in a beret and begging a tuna company to (literally) can you. What is the name of StarKist's tuna mascot?
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Correct Answer: Charlie
(Source)There's good taste, the kind you bring to art galleries, and then there's tasting good, which is the only one a tuna company cares about. Charlie the Tuna spent decades confusing the two, pitching himself to StarKist like an underwater beatnik convinced his record collection would land him on someone's melt. Copywriter Tom Rogers created the bit while working at Leo Burnett in 1961, and "Sorry, Charlie" swam straight into American vernacular.
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